Our Services

We’ve created strategic marketing service offerings that enable companies to make better decisions, more efficiently and with bigger impact.

Brand Strategy

Brand Strategy

Traditional approaches to brand insights and strategy are slow, costly and prone to interpretation bias. We flip that approach on its head. We begin and end with one certainty: Brands reside in the hearts and minds of consumers.

Innovation Strategy

Innovation Strategy

Got a great product or extension idea in an attractive market? Are you sure consumers will be happy it’s your brand?

Marketing Optimization

Marketing Optimization

We all know that strategic decisions are made by combining data with managerial judgment. Yet no one combines these critical inputs into the same analytical model to enable better decision-making. Until now.

Customer Strategy

Customer Strategy

Are your customers better off doing business with you? Can you measure in dollars & cents? This is the true measure of winning with customers.

Interested in our full business solutions?

Our Leadership

Featuring over 60 combined years of professional marketing and entrepreneurial experience.

Alan Hart Managing Partner

Alan is an entrepreneur and business strategist with more than 15 years of experience. He began his career by founding two companies and has since worked with companies ranging from start-ups to Fortune 500 in the areas of strategy, marketing, and innovation.

Greg Dolan Managing Partner

Greg is a classically trained and seasoned marketing professional with more than 18 years of experience in business, spending the majority of this time developing strategic growth plans for large CPG organizations.

John Busbice Managing Partner

John is an innovator and entrepreneur. He founded Marketing Investment Decision Analysis (MIDA) to develop analytical technology that helps sales and marketing managers make better decisions.

D. Keith Pigues Partner

Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy.

  • Heather Singler

    Marketing Manager, Customer Insights at Eastman
  • Anthony P. DiSilvestro

    CFO, Campbell Soup Company
  • John King

    CEO, J.A. King & Company LLC
  • Jesse Spungin

    VP & GM, ConAgra Foods
  • Saundra Pelletier

    CEO, Evofem, Inc.
  • The purpose of doing the pilot, is to demonstrate the real value. And by having Keen come in, I’m confident that the interviews will be structured properly, and that we’re going to get those insights. If we were to just let people loose and do those interviews themselves, without the proper training, then the results might be mixed. But by bringing in [Keen] I feel very comfortable that we’re going to get the results we’re expecting.

  • Keen is the first marketing consultancy I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment.

  • Thanks to Keen’s proprietary approach, I now have a clear vision for where we should focus our investment dollars and resources to maximize growth with current customers and future prospects.In a short-time, we have already seen a substantial return on investment from this effort.

  • Keen Strategy is a top-notch, profoundly strategic consulting firm, leading our team in developing an innovation roadmap for one of our key growth brands. Through their proprietary approach, they helped us identify and prioritize the most relevant spaces to extend our brand to drive growth in a disciplined, efficient way. I found the team to be easy to work with!

  • Keen Strategy is a trusted strategic partner who has been instrumental in assisting us in creating our strategic path. With their focus on detail and tactical experience, they have played a leadership role in developing the brand strategy and positioning of our company and a clear, 5-year strategic plan.

Our Clients

Our years of experience includes partnerships with both local and nationally recognized brands

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Rashad AlstonStrategic Marketing Service