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Keen is a strategic brand & marketing consultancy helping companies drive top-line growth by unlocking the unique power of their brand and customer relationships.
We use our proprietary Brand Value Maximizer™ methodology to pinpoint sources of advantage. Then we deliver data-driven, achievable growth strategies to accelerate top-line performance.
Neil Morgan's academic paper, "Marketing and Business Performance" was recently accepted by the Journal of the Academy of Marketing Science (2012 publish date). This paper builds upon Neil's body of empirical evidence linking strong marketing capabilities as a key driver for long-term business performance.
Keen is pleased that Don Borreson has joined the firm as VP, Client Strategy based in Atlanta, GA. Borreson will build upon the firm's momentum by intensifying business development efforts and further leveraging its proprietary brand insight generation tools to develop data-driven, business-building growth strategies.
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© 2011 by Keen Strategy. All rights reserved.