Enabling smarter, faster marketing and sales investment decisions with more impact
Keen is a software and analytics company focused on helping managers make smarter, faster marketing and sales investment decisions with more impact. In the face of an increasingly challenging and complex competitive environment, managers still struggle with how to best allocate budgets and understand the financial impact of critical marketing and sales investment decisions.
Keen created the MIDA® decision support system to address this challenge. MIDA®, short for Marketing Investment Decision Analysis, provides an analytical application that managers use to understand how sales and marketing investments drive revenue forecasts and create value for the firm. The analytical technology incorporates not only the organization's data, but also the domain expertise resident within the organization, the knowledge estate, so that managers can make fully informed decisions.
Interested in a MIDA® demo?